Written by: Lucas Peter- Co-founder
Edited by: Team Lotss
As individuals, we are drawn to visuals. On a daily basis, we are constantly exposed to a stream of images on social media – they pique our interest with pictures first and seal it with words after.
This not-so-recent phenomenon actually has an explanation – our attention span has shifted from social media to visual social media. We are fascinated by what we see!
The cycle goes like this – we look, observe and invest interest in something, crave it, retain it and finally, we want more – thus continuing the cyclic process. With that in mind, we must begin with thinking of how we can apply these insights to our daily learning process within our companies.
When we first began, it was blogs that dominated. This trickled down to shorter posts on Facebook and eventually, evolved to 140-character tweets. Our communication has shifted to micro-communication but at a higher frequency. Essentially, we have moved from ‘tell’ to ‘show,’ all the while looking to improve the impact of communication.
The question is how can we apply this to our business?
Currently, YouTube has reached nearly 5 billion views daily and engagement on Instagram is exploding. We now live in a world where 1000 words can be expressed through 1 picture and as Aristotle had once said ‘there can be no words without images’.
This encourages us to think about ways to train our colleagues using such social media visuals. In doing so, you will be feeding information to your colleagues exactly how social media information is being fed to us on a daily basis.
Below are few tips to mimic social media visuals into professional work training:
1) Don’t tell if you can’t show – Always try to communicate with visuals, be it an image, an infographic or a video.
2) Create original content – It is not always about work related information (training, SOP’s, risk assessments)! Also use the platform to share some social content (events, birthdays, company milestones) with them to just break the gravity of an otherwise serious work culture.
3) Create a brand culture – Showcase your brand in your posts to ensure your colleagues are engaged with your brand and organization.
4) Follow the trends – Research what works on social media and what doesn’t – see what posts your colleagues enjoy the most. Use that to tailor your content for maximum engagement.
5) Use the right tool to communicate – Do not be intrusive in the personal lives of your colleagues, do not send content to their personal social media account or personal emails. Instead, provide them with an independent platform that will demonstrate its professional nature.
Remember, Instagram that started off as a small company, relying solely on picture sharing was acquired for 1 billion USD! Our social media usage is increasing steadily, becoming an integral part of our lives personally and professionally. Keep that in mind and trigger your employees’ interest the same way they do on social platforms.
Use your surroundings to your advantage.